The Play-to-Earn business model is the latest development in the games industry. It is a business model that adopts the concept of open economy and provides economic benefits to all players that add value by contributing to the world of the game.. It is likely to introduce new game concepts and retention models that have yet to be seen in modern games.
Business models around video games have evolved as technology has become more accessible to audiences.. In the late seventies and early eighties we played our games on arcade machines at local gaming centers.. With a pocket full of quarters, players would compete for the highest score.
We currently play games on our smartphone when we are on public transportation or take a moment to ourselves.. When we want a deeper experience, we launch a game on our personal computer or home console. Regardless of the platform, there are business models that suit all players.
Free-to-play es la base
Consumers must obtain the right to play a premium game. They do this by purchasing a license in a digital store or a physical copy in an online or local store. The financial commitment is quite high, since it is not uncommon to pay 60 dollars for a newly released game. Even though this is still a huge industry, the no-cost business model has grown the most in recent years.
The no-cost business model enables players to get a totally free game without any financial commitment. Free or freemium games are always downloadable and provide consumers with a limited experience / restricted. Players will need to pay to speed up their progress or to get special posts. As an example, users must pay for in-game coins, additional content or special cosmetics for your game characters.
Some of the biggest games on the market are available for free. Last year, only Fortnite was responsible for 1.8 billion dollars in income, despite the fact that the Battle Royale game is totally free. Marketing cosmetics to allow for more personalized customization is big business. Among the most important games on the market are titles such as League of Legends and Hearthstone, that are simply available for free. Despite this, each developer has their own alternatives to make users pay for additional content or cosmetics.
These free games have generated hundreds of millions of dollars in revenue and nothing is stopping them. This just shows that the free-to-play business model has matured and developers have learned the art of free-to-play monetization..
The play-to-win business model has many similarities to the no-cost model. Often, a gambling game to win also uses mechanics seen in free titles. Despite this, play-to-win games also enable players to win money or earn valuable digital assets.
Explaining playing to win
Giving players ownership of game assets and allowing them to increase their value by playing actively are key components of the play to win business model.. By participating in the gambling economy, players are creating value for other players and developers. At the same time, son recompensados ??con recursos del juego. These digital assets can be anything, from crypto to game resources that are tokenized on the blockchain. This is why the play-to-win business model goes very well alongside blockchain games..
In the business model of playing to win, the game and developers reward players for spending time and effort on their game. As an example, In Axie Infinity players win Small Love Potions (SLP). Players need these tokens to spawn new Axies, but they can also trade the tokens to other players in the open market. Other examples are League of Kingdoms resources or prizes players can win in the fantasy football game Sorare..
Get courage to be part
In essence, a game to generate money should also be free. Despite this, that is not always the case. For the moment, Players must first purchase three Axies before they can fight inside Lunacia, the world of Axie Infinity. Sorare also needs players to invest money in player cards first., before they can earn cards in weekly competitions. Games like Chainz Arena and League of Kingdoms are totally free, but idle game mechanics and limitations force players to invest some money in the game. Then, even if the players win something, they also have to pay.
Developing a video game costs money and these games are made by companies. Despite this, the benefit of the play to win business model is that a player always creates some value that can be traded. Even when a player needs to pay to start playing, These purchased posts can always be re-marketed. All Sorare cards can be traded, Like all the Axies in your wallet. At the same time, games like Fortnite and League of Legends are making hundreds of millions. Players spend money and throw their value into a bottomless pot. When they stop playing these games, your wallets will be empty.
Playing to win changes this. All items obtained represent a certain value. This means that players will always be able to win some money the moment they walk away from a game..
